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Flacking for Big Pharma

Big Pharma

Story at-a-glance -

  • Much of the scientific research published in medical journals is bought-and-paid-for by the drug industry
  • Pharmaceutical advertisements can make up about 99 percent of a medical journal’s advertising revenue, and allows the industry to demand favorable product mentions in editorial pieces (which they will sometimes write themselves)
  • The drug industry uses many “tricks” to turn otherwise negative studies positive, including choosing study participants who are more likely to benefit from the treatment or even hiding, or simply not publishing, negative results
  • When your physician prescribes a medication for you, even if he or she has reviewed the relevant published data, there is virtually no way to know whether that drug is truly safe or effective

By Dr. Mercola

It’s old news that drug companies essentially “bribe” doctors into prescribing their drugs by lavishing them with gifts – branded pens and coffee mugs, free lunches, golf outings, “educational” trips to the Caribbean … all have been regarded as fair game in the past, although now such free goodies are heavily discouraged.


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