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“Consuming Kids” Reveals Shocking Tactics Used to Manipulate Your Children’s Preferences and Habits

Story at-a-glance -

  • America’s 52 million kids under the age of 12 represent one of the most powerful markets for American businesses, influencing adult spending worth $700 billion a year
  • The documentary Consuming Kids reveals the shrewd practices of the multi-billion dollar marketing machine designed to turn your kids into loyal, lifelong consumers who will also influence how the entire family spends its money
  • Before deregulating children’s TV marketing, children’s spending rose an average of four percent per year. After deregulation, children’s spending skyrocketed to 35 percent per year
  • Children age 2-11 now see an average of more than 10 television food ads per day. Ninety-eight percent of food advertisements viewed by children are for products that are high in fat, sugar or sodium. Most are also low in fiber
  • A classic example of this deceptive manipulation is Coca-Cola’s new ad campaign which focuses on the mistaken belief that beating obesity is a matter of counting calories, even though this theory has been found to be patently false

By Dr. Mercola

The United States now has 52 million children under the age of 12, and for American businesses, these kids represent one of the most powerful demographics to be captured.


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