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Why Coke Is a Joke—New Ad Campaign Defends Aspartame


Story at-a-glance -

  • Coca-Cola Co. has launched a new ad campaign to assure consumers that its no- or low-calorie beverages containing the artificial sweetener aspartame are a safe alternative
  • There are no studies showing the use of diet drinks for foods lowers ones weight. In fact, calorie counting as a weight loss strategy has been firmly debunked by research.
  • It is far more important to look at the source of the calories than counting them. You get fat because you eat the wrong kind of calories, and artificial sweeteners cannot fool your body
  • Despite being promoted for weight loss, foods and beverages with artificial sweeteners have never been proven to help weight loss. In fact studies that look at this actually find artificial sweeteners promote weight gain
  • Research has also demonstrated that aspartame worsens insulin sensitivity to a greater degree than sugar, which is quite the blow for diabetics who obediently follow the recommendation to switch to diet sodas to manage their condition
  • Aspartame has also been found to cause cancer, such as leukemia, lymphoma, and other tumors, in laboratory animals

By Dr. Mercola

Earlier this year, Coca-Cola Company rolled out an ad campaign encouraging people to unite in the fight against obesity. The irony of the situation was not lost on most people however, and the ads drew fire from consumers, consumer advocates and obesity experts alike.

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