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Regenerative Agriculture — The Next Big Thing

conventional food

Story at-a-glance -

  • Regenerative agriculture was the buzz term at this year’s organic trade show. Regenerative agriculture is a return to what organic originally was all about — the protection of biodiversity and rebuilding of topsoil
  • Conventional food brands lost more than $19 billion in revenue between 2009 and 2014, as consumers have become increasingly aware of the many problems associated with conventional food and farming
  • The organic sector is projected to reach $107.7 billion in sales by 2019. However, traditional organic has developed a number of pressing problems, thanks to manipulation by conventional food companies
  • There are a number of efforts to create standards and certifications for regenerative agriculture. Among the contenders is the Regenerative Organic Alliance, led by the Rodale Institute, the clothing company Patagonia and Dr. Bronner’s
  • It’s important to remember that without actual certification, regenerative claims on food products are nothing but a clever marketing ploy, like “all-natural” before it

By Dr. Mercola

Judging by the buzz at the annual Expo West organic trade show, regenerative agriculture is where it's at, and it's heartening to finally see a tidal change for the better. According to data presented at the show, conventional food brands lost more than $19 billion in revenue between 2009 and 2014, as consumers have become increasingly aware of the many problems associated with conventional food and farming.


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