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Changing the World — One Chicken at a Time

Story at-a-glance -

  • The Main Street Project aims to change the way poultry is produced by establishing a new system design for poultry-centered regenerative farming and a new industry standard
  • The poultry-centered regenerative standard fully integrates the environment for the chicken, the social foundation for the system deployment and the economics of farming and food industry management
  • Shifting the process by how grain is turned into eggs or meat, and how farmers, farm and food chain workers benefit from the system is critical to redesigning any sector of the food industry
  • A farm is a project that if properly designed and aligned, can become part of a system design. For this to happen, the farm must meet a set of standardized practices, procedures, accountability, scientific protocols and measurable outcomes
  • Estimates suggest that with at least one farmers cluster per state, with 250 meat chicken production units per cluster, Main Street Project will be able to reshape the flow of around $450 million of poultry-centered commerce

By Reginaldo Haslett-Marroquin
With editing support from Ronnie Cummins

The chicks have arrived! A 6 a.m. phone call from the Northfield, Minnesota, post office alerted Eric Foster and others at the Main Street Project to the arrival of the first training flock of 2018. A new cohort of aspiring Latino farmers from the south-central region of Minnesota were about to start their poultry-centered regenerative agriculture training.


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