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The Facebook Dilemma

Analysis by Dr. Joseph Mercola Fact Checked

Story at-a-glance -

  • As of the third quarter of 2018, 2.27 billion people actively used Facebook, the world’s largest social media site, up from 1 billion in 2012
  • Facebook is unique in its ability to monetize the time people spend on its platform. During the third quarter of 2018, the site generated more than $6 per user
  • Ninety-eight percent of Facebook’s revenue comes from advertising, which totaled $39.9 billion in 2017
  • The addition of the “Like” button in 2009 revolutionized the company’s ability to gather personal data — information about your preferences that can then be sold
  • The significant danger with giving out personal data is that you’re opening yourself up to be a target of manipulation — whether you’re being manipulated to buy something you don’t need or believe something that isn’t true

As of the third quarter of 2018, 2.27 billion people actively used Facebook, the world's largest social media site, up from 1 billion in 2012. On average, each user spends about 41 minutes using the site daily, down from 50 minutes average in 2016.

Some, of course, spend far more. Teens, for instance, may spend up to nine hours perusing the site, the consequences of which are only beginning to be understood.


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