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Makers of Marlboro Invest in Juul E-Cigs

Analysis by Dr. Joseph Mercola Fact Checked

marlboro and ecigarette

Story at-a-glance -

  • In December 2018, Altria announced a minority investment of $12.8 billion into Juul for a 35 percent ownership in the company
  • Altria owns some of the most well-known companies in the tobacco industry, including Philip Morris USA, maker of Marlboro cigarettes
  • Juul Laboratories is already the largest force in e-cigarette sales in the U.S., with three-quarters of the market share
  • Juul will gain access to retail shelf space alongside cigarettes, along with advertisements via cigarette pack inserts and mailings to current smokers in Altria’s database
  • Altria gets to broaden its share of the e-cigarette market, which is growing rapidly, especially among youth

Juul Laboratories is already the largest force in e-cigarette sales in the U.S., with three-quarters of the market share. It could potentially get even bigger, due to a new partnership with Altria, one of the world's largest tobacco companies.

Altria owns some of the most well-known companies in the tobacco industry, including Philip Morris USA, maker of Marlboro cigarettes, U.S. Smokeless Tobacco Company, which makes Copenhagen and Skoal, and Nat Sherman, a maker of premium cigarettes and cigars, among others.


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