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Just the Thought of Coffee Can Arouse Your Brain

Analysis by Dr. Joseph Mercola Fact Checked

coffee effects on brain

Story at-a-glance -

  • You may be able to get a boost just from thinking about your favorite coffee brew
  • After being exposed to coffee-related cues, such as images of coffee, study participants perceived time as shorter and thought in more concrete, precise terms, which is suggestive of a more alert state of mind
  • The effects were stronger among Westerners than those in Eastern cultures, perhaps because the West maintains a stronger association between coffee and alertness
  • Organic black coffee can be quite healthy, but for those looking to abstain (such as during pregnancy), your alertness needn’t suffer — just think about pouring yourself a cup instead

You know that feeling of energy and productivity you get after finishing your morning's first cup of coffee? It turns out you can get that without even drinking a drop, just by thinking about coffee.

The provocative finding not only highlights the power of thought but also suggests you may be able to get a boost just from thinking about your favorite brew — a habit that may benefit those who drink coffee too close to bedtime. To be clear, organic black coffee can be quite healthy, but for those looking to abstain (such as during pregnancy), your alertness needn't suffer — just think about pouring yourself a cup.


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