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Juul funds program to get kids hooked on vaping

Analysis by Dr. Joseph Mercola Fact Checked

juul funded program to hook kids on vaping

Story at-a-glance -

  • Documents show Juul Labs spent thousands of dollars to fund school and after school programs and engaged social media influencers to target potential teenage users and promote a product that delivers nicotine
  • The House Committee on Oversight and Reform heard testimony from research experts, parents, Juul Labs and teens; two teenagers told Congress a representative from Juul had repeatedly told their class their e-cigarette was safe and pointed out the presenter was playing to the rebellious side of teens
  • Juul's nicotine salts deliver more nicotine than other e-cigarettes while reducing throat discomfort at high concentrations; it can be delivered in smaller devices and is as bioavailable as freebase nicotine found in traditional combustible cigarettes
  • Although vaping is marketed as a means of helping adults stop smoking, the American Heart Association believes there is not enough evidence to demonstrate it works. AHA recommends if you are trying to quit combustible tobacco you should use proven methods; consider taking control with a free technique

Quitting smoking is likely one of the best things you can do for your health as traditional cigarettes cause damage to nearly every organ in your body. Vaping, or using e-cigarettes, is sometimes marketed as a way for adults to quit smoking, but there's not enough evidence to demonstrate it helps.

If you're trying to quit smoking, the American Heart Association endorses using established methods. They suggest you don't try vaping because you think it's “cool” or “safe.” There is a perceived assurance e-cigs are safe and harmless. The vapor is often the odorless, making it difficult to detect once the device has been put away.


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