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 While
Monsanto remains hushed about the future of the engineered cow hormone
Posilac, their decision to reduce sales of the hormone by 50 percent
spoke volumes.
This reduction, which took place in January 2004, preceded a prior
reduction of 15 percent in December 2003.
Further trouble signs for Posilac could be seen in the termination
of many Posilac salespeople and the demise of the "Milk is
Milk" Web site, which was implemented as a way to attack those
who opposed food biotechnology.
Monsanto's attempt to recover sales for Posiliac were evident
in their plans to build and employ workers at a U.S. Posilac production
plant in Augusta, Georgia, which hasn't yet shown any signs
of production.
Production of Posilac was the first major biotech food product
that was issued approval by the FDA, a decision that is still considered
the most controversial in the history of the FDA.
Organic
Consumer's Association June 2004
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