After enduring losses from competitors and other beverages including water, industry experts have expressed uncertainty regarding the success of these new mid-calorie soft drink ventures.
The expected unveiling for Pepsi Edge, Pepsi’s mid-calorie soda, is anticipated in mid-June 2004, however advertising campaigns won’t begin until after the product has been released.
Coca-Cola gained an edge over Pepsi after the earlier unveiling of its mid-calorie drink, C2, during the final competition on "American Idol." In addition, Coke will be giving out free samples of their new soda at a variety of venues, from grocery stores to ballparks. Coke spokesperson Kelly Brooks sees this mid-calorie drink as the largest undertaking since Diet Coke in 1982.
As carb-counters become an increasingly strong global trend, both soda companies have plans to target this exploding market.
As reported by the Washington Post, Dave DeCecco, a Pepsi spokesman, discovered that over the past two years there was a 75 percent increase in the number of dual users--consumers who drank both diet and regular soda. This is the market Pepsi stated they hoped to attract with their new cola.
Washington Post May 25, 2004
For those of you unable to decide which is worse for you, sugar or artificial sweeteners, Pepsi and Coke will make it easier for you by coming out with a new drink that will contain both. I first announced this in a past newsletter article, but now one of the colas has already been introduced and the other is soon to follow.
If you are still drinking soda please read the amazing statistics on soda and then make a commitment to stop drinking it immediately. Stopping soda is clearly one of the most important physical things you can do to achieve higher levels of health.
This is because soda is one of the main nutritional reasons why most people suffer from health problems. For one thing, it parallels alcohol in one profound similarity--if one drinks all that sugar the appetite is relatively suppressed for nourishing foods like vegetables and that results in nutritional deficiencies. This is independent of all the damage that sugar can do.
Some people think they are exempt from the dangers of soda because they drink diet soda. The problem is that aspartame, which is used to sweeten diet soda, is likely even worse for you.
Your best bet is to stick with drinking pure, clean water, and you can try adding a twist of lemon or lime for flavor. This simple change alone--stopping soda and drinking water instead--will result in health improvements.
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