Mentor Corp, a medical device maker based in Santa Barbara, Calif., will unveil its first ads marketing breast implants this fall on new episodes of Extreme Makeover, a primetime national TV show that shows the results and after-effects of plastic surgery makeovers. The company will produce six commercials to promote its implants during the ABC show that documents the multiple surgeries women endure to become beautiful.
Mentor has the stats to back up their plan. Over the past seven years, breast implant surgeries have risen more than 175 percent. That said, the industry is still feeling the after-effects of a safety scare in which Dow Corning faced some 400,000 potential claims and 20,000 lawsuits before filing for bankruptcy in 1995.
Public health experts believe shows like Extreme Makeover and The Swan (Fox) spur interest in such augmentation surgeries by young women but sidestep the many inherent risks of plastic surgery. Some also wonder why companies don't use some of their marketing budget to do safety checks on their products.
Experts in the advertising arena see a different problem with marketing breast implants to female consumers: Like promoting the advantages high-speed computer chips embedded deep inside today's personal computers, breast implants are never seen once they are used.
ExpressIndia August 4, 2004
Chalk it up to the mass media to take advantage of the misery many women feel because they have a distorted view of themselves by producing TV shows that allegedly "help" a select few escape their problems. (I'm truly surprised people waste their valuable time watching this nonsense.)
Based on the success of such shows, it's no wonder companies making breast implants want to build marketshare by bypassing physicians for the public. That's the same way Enzyte has become a household name as a "natural male enhancement" drug due to heavy promotions on cable news and sports programming.
Back to the issue at hand, like drugs, breast implants are a temporary solution to a deeper, long-lasting problem: a poor self-image that motivates women to have this surgery in the first place. There are more natural solutions women can use to solve this problem.
One of my favorites is the Emotional Freedom Technique (EFT), a form of psychological acupuncture I routinely use in my practice to optimize my patients' emotional health. All the work one does on his or her body--through dieting, weight training, exercise and even breast augmentation surgery--only scrapes the surface.
If you want to know more about EFT and learn how to use it, take a look at my free EFT manual.
Also, if you're losing the daily war against stress, I also recommend the Insight and Focus CD sets. Both programs provide the fuel for you to overcome stress as well as improve your level of concentration, memory, problem-solving skills and creativity.
Nourishing your emotional, mental and spiritual selves is as essential to your health and healing as proper nutrition.
Related Articles:
Silicone Breast Implants Return to Market Important Information for Women Considering Breast Implants Breasts Implants Belong in Quackery Museum Breast Implants on the Rise Despite Risks Breast Implants: America's Silent Epidemic
Silicone Breast Implants Return to Market
Important Information for Women Considering Breast Implants
Breasts Implants Belong in Quackery Museum
Breast Implants on the Rise Despite Risks
Breast Implants: America's Silent Epidemic