Have you ever wished eating your favorite snack food like Cheetos would be good for you? According to some snack food companies, that time is now. Nutritionists heartily disagree.
One food manufacturer claims it wants to help consumers find a "little shortcut to a healthier life." A new labeling system will indicate what are supposed to be 'smart food choices." Stickers currently mark products like baked Cheetos and by the end of 2004, more than 100 foods will be identified as "smart choices." Another snack maker introduced 100 Calorie Packs of its most popular snacks such as Chips Ahoy! to help consumers count their calorie intake.
Nutritionists do not like the concept. They fear the labels will encourage people to purchase food they should not eat. Many of the so-called smart foods may be better than their predecessors but still are not healthy choices.
Company officials argue that the stickers will make it easy to find better choices in a given category.
Some say big name companies are introducing these food campaigns to offer alternatives. Critics say they are simply trying to combat the increasing awareness and concern for obesity in the United States.
To qualify, a product must meet the following standards:
- No more than 35 percent of a snack product's calories can come from fat
- Food products like oatmeal and cereal cannot have more than 30 percent of its calories from fat
- 25 percent fewer calories, fat, sugar or sodium than an original product
- Zero trans fats
- Products must meet other nutrient criteria unless they have specific health or wellness benefits
Smart options products made up about 40 percent of this manufacturer's U.S. profits in 2003.
USA Today September 3, 2004
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