FREE Subscription
The World’s Most Popular Natural Health Newsletter   
 
 
POSTED BY
February 16 2005
1,016 Views

BROWSE BY CATEGORY

Splenda Marketing Accused of False Advertising, Misleading Public

 
Splenda

Many have questioned the accuracy of the marketing campaign for Splenda that reads: "Splenda No Calorie Sweetener is made from sugar, so it tastes like sugar." In fact, Johnson & Johnson's McNeil Nutritionals, maker of the artificial no-calorie sweetener Splenda, has been slapped with a number of lawsuits accusing the company of falsely advertising Splenda and deceiving buyers into believing it is a natural product. Lawsuits have been filed by:

  • Individuals (three state consumer class action suits)
  • The Sugar Association
  • Merisant Worldwide Inc, maker of low-calorie sweetener Equal

Made From Sugar?

Those filing the lawsuits argue Splenda's marketing campaign does not truthfully reflect the end product, which is created with chlorine and does not have sugar in it. Even Splenda's Web site (www.splenda.com) states that the artificial sweetener starts with sugar, yet is converted into a no-calorie, noncarbohydrate sweetener. This process selectively replaces three hydrogen-oxygen groups on the original sugar molecule with three chlorine atoms.

In response to the accusations against them, a spokeswoman for McNeil stated the lawsuits have no merit, as the company has never represented Splenda as being natural. Moreover, despite feuding claims, Splenda holds just over 50 percent of the U.S. market for low-calorie sweeteners, based on dollar volume.

Business Week February 1, 2005

The Beverage Network January 31, 2005



Dr. MercolaDr. Mercola's Comments:

Let's face it, most people want to retain their cake while eating it and they think that is what they are getting with artificial sweeteners. They can get their sweet sugar fix and not have to worry about having to burn all those calories off with hard exercise. Trouble is that just doesn't sync up with reality.

Splenda still remains in control of more than half of the national market for low-calorie sweeteners. And its use in processed foods seems to be growing so much that McNeil is unable to supply all the new vendors that want to use it in their products.

Please Don't be Fooled

The problem, however, is that many people have been misguided into believing Splenda, or sucralose, is a healthy alternative to sugar. They are just not aware of some of the questionable science that went into the marketing of this product. There are an amazing number of similarities to a previous artificial sweetener, NutraSweet (aspartame) that has clearly been associated with many problems.

If you are among those who continue to use Splenda, then I am about to give you a rude awakening: As the article briefly stated, this artificial sweetener is not natural at all. Although the process for developing it starts with a sugar molecule, chlorine molecules are added to it. Splenda shares many similar characteristics to pesticides like DDT that can accumulate in your body fat and tissues. It is impossible to predict the long-term consequences of ingesting this substance over many years.

I have done much research on this subject and there is one thing that I can assure with nearly absolute certainty. The safety of this drug is not established. If you think it has because the FDA approved it, I can assure you that it had far less review than Vioxx that was approved by the FDA and that drug killed 55,000. There are very serious flaws in the current FDA approval process and if you are interested in learning more please read my review about this issue.

If you don't believe that Splenda has the potential to cause you harm and want to continue to use it, then please review my extensive Splenda testimonials pages as you might change your mind. The page is filled with heartbreaking stories about the toxic effects this artificial product may inflict.

Best Option -- Avoid Sugar As Much As Possible

Eating too much regular sugar will also adversely affect your health, as it will likely cause your insulin level to rise, which is associated with a host of health problems. Therefore, the best option for your health is to radically reduce the sugar and sweets in your diet. You can also review the 124 ways in which sugar can damage your health.

Amazingly, with most people once the grains and sugars are significantly reduced there is a progressive decrease in your desire for sweets.

Related Articles:

Controversy Surrounding Splenda's Deceptive Marketing Campaign

Beware of Splenda's Latest Marketing Ploy

12 Questions You Need to Have Answered Before You Eat Splenda

Splenda Compared to a "Biochemical Warfare Agent"--See One Woman’s Shocking Photos

Splenda--Here We Go Again

Did you find this article interesting?  Interesting Not Useful
Community Comments ( 0 )
Comment on this Article

 
Truste
 
Mercola