The low-carb craze is slowly dwindling away and Atkins Nutritionals,
which turned millions of Americans against bread and other carbohydrates,
is fading right along with it.
It seems the company has developed a new plan of action to say
in the game, however. Atkins has revamped its popular “net
carbs” concept by using parts of the latest trend from Britain:
a glycemic-index diet. By using this diet, Atkins hopes to target
U.S. food companies for products branded with the new “net
Atkins count” seal. This new method is said to:
But is Atkins Too Far Gone?
Mixed feelings have stemmed from this new Atkins methodology. Food
analysts say that consumers look at Atkins as a passing fad that
initially eliminated weight, but was unsustainable. The executive
vice president with a food industry research firm explains that
Atkins is so well identified with net carbs that this new diet plan
may present a risk against them because it may be confusing for
people. On the other hand, optimists have faith that Atkins can
successfully pull off the switch, and that dieting by following
the glycemic index is much more maintainable than the net-carb way.
Despite concerns, current Atkins partners HP Hood LLC and CoolBrands
International Inc. are eager to come up with new product lines for
the change.
Reuters
March 23, 2005
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