Kellogg Needs to Stop Marketing Sugary Cereals to Kids!

CSPI grabbed some well-deserved attention last summer when they asked the FDA to require cigarette-style warnings on all non-diet soft drinks, the leading source of calories in America. Their newest crusade tackles two more contributors -- TV and processed sugary foods -- to the plague of childhood obesity.

Of course, Viacom and Kellogg denied any responsibility, and with the Alliance for American Advertising and the Federal Trade Commission watching their corporate backsides, realistically, not much may happen.

Clearly, Kellogg is the worst of the cereal companies, the Monsanto of the breakfast cereal business. Strangely, it was founded by two brothers who were seeking to improve health outcomes ...

The irony of all this: Nickelodeon is the one kids-oriented network actively airing health ads that expose refined sugars, hydrogenated fats, processed food, and junk food as bad for children to consume. What's more, CSPI has been on a campaign to lump all sugars together, claiming, wrongly, that corn-derived fructose is no different than the levulose that comes from fruit.

That said, you should never stop doing all you can to protect your kids by cutting down on their TV time and reducing their intake of sugars and grains.