For the first time in 20 years, the amount of soda sold in the United States has dropped.
Sales of cases of soda went down 0.7 percent, to just over 10 billion cases. Coca-Cola Classic sales declined by 2 percent, and original Pepsi sales decreased by 3.2 percent.
Part of the reason for the decrease is attributed to the criticisms of soda's contribution to the growing problem of obesity among teens and children. Other reasons cited have been dislike of the taste and concerns about artificial sweeteners. Some forecasters predict that soda sales will continue to decline at a small but steady pace over the next few years.
Soft drinks are still the most consumed beverage in America, but they are losing ground to bottled water, sports drinks, and energy drinks.