Liquid Candy Becoming the Preferred Breakfast Drink
February 01 2007
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Soft drinks are being consumed outside the home as part of breakfast at a rapidly increasing rate, the amount nearly doubling over the past 15 years. Over the same period, outside-the-home coffee consumption with breakfast has fallen nearly 25 percent.
A soft drink is currently ordered with a breakfast meal more than 15 percent of the time, compared to 7.9 percent of the time in 1990. Just under two-thirds of that 15 percent have a regular soda, and the rest order diet.
Between 1990 and the present, breakfast coffee orders have dropped from 48.7 percent to 38 percent.
Soda for breakfast has also become more common for those who eat the meal at home, rising from 0.5 percent in 1985 to 2.4 percent in 2006.