Could Wal-Mart Cause the End of Growth Hormones in Milk?
April 10 2008
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Wal-Mart, the largest grocery retailer in the United States, has announced that its store brand milk will now come exclusively from cows not treated with artificial growth hormones. The move will likely send a powerful signal to food manufacturers about the growing mainstream demand for healthier food products.
Ronnie Cummins, director of the Organic Consumers Association, says, "It‘s reached the tipping point ... Even Wal-Mart‘s customers are demanding milk free from genetically engineered hormones."
The Kroger grocery chain began selling only hormone-free milk a month ago. Safeway has switched its in-store brands to hormone-free milk, though it also sells other brands produced from cows given the hormone. Starbucks recently began using only hormone-free milk in its stores as well.