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April 17 2008
The Whole Story About Whole Foods Market

whole foods market, healthy food, wild oats, organicMany organic food fans trust stores that sell largely organic produce. However, the merger of Whole Foods and Wild Oats may be a sign that it's time for the rose-colored glasses to come off.

It is growing harder to make the case that shopping at Whole Foods is socially commendable. Whole Foods has faced well-deserved criticism for its effects on the environment, and its employees.

Whole Foods is an "industrial organic" company that has done away with the local distribution that was the center of the 1960's back-to-nature movement. There is nothing environmentally friendly about Whole Food's practice of importing asparagus in from Argentina in January.

Whole Foods is also the second largest union-free food retailer, right behind Wal-Mart. Whole Foods has taken the position that unions are not valid.

Many of Whole Foods’ canned or boxed items contain MSG, even though it is on Whole Foods list of unacceptable food ingredients. Their dairy products may or may not contain rBGH.

Whole Foods is a Fortune 500 Company that owes its allegiance to its shareholders. It is exploiting a niche market, and has now cleared the field of major competitors, leaving it free to raise prices and reduce quality.



Dr. MercolaDr. Mercola's Comments:

Whole Foods, the largest premium natural and organic supermarket chain in the United States, first entered into a merger plan with its chief rival Wild Oats in February 2007. Their plans were halted by the Federal Trace Commission (FTC) at the time, who contended that the merger violated federal antitrust laws by eliminating the substantial competition between the two close competitors. They also said it would give Whole Foods unilateral market power resulting in higher prices and reduced quality, service and choice for consumers. 

Well, money spoke the loudest again, it would seem.

Certainly, Whole Foods Market has helped bring organic healthy and unprocessed foods to the mainstream market, but, like most large corporations, it will have to contend with its shareholders, even if that means cutting corners here and there in order to make a profit.

Are Large Corporations Friend or Foe in the Organic Market?

The creation of the organic market niche is a double-edged sword. On the one hand, the involvement of large corporations has turned organic food into a $16-billion business, with sales growing by as much as 20 percent per year. What this means for many Americans is access to more organic foods, likely at lower prices.

Large corporations also have big advertising budgets, which means the idea of eating foods free from pesticides, genetically modified ingredients and raised in sustainable, humane ways is getting a lot of publicity, whereas just a couple of decades ago it was next to unheard of. 

The downside, however, might outweigh the benefits.  

Because as soon as big corporations dip their hands into a project, it automatically becomes about maximizing profits by churning out the largest amount of product for the least expense. If this means sacrificing some ethics and skimping on some quality, that’s a price they’re willing to pay.

As a result of organic going mainstream in national super-chains such as Wal-Mart and Whole Foods, the term “organic” has virtually lost its meaning, and it is no longer a guarantee that the food is any better for either you or the environment.  

You can now buy organic versions of ice cream, potato chips, crackers, soda and just about anything else, but these foods are STILL not good for you; they’re still junk foods with little or no real nutritional value. And, from an environmental aspect, at least one study has found that the transportation of organic produce causes an environmental impact large enough to cancel out any environmental benefits.  

So, when you take all these factors into account, buying local is often better than buying organic, because you get fresher foods that didn't use up excess fuel to be transported long distances. They’re also likely to be somewhat less expensive since the rising fuel costs inevitably get passed down the line to the end consumer. 

How to Get Your Money’s Worth When Shopping at Whole Foods Market

A 2007 Money Magazine article highlighted the problems of Whole Foods Market and gave several pointers to keep in mind, so you don’t end up spending your whole paycheck on not-so-great foods. Among them:

  • Whole Foods offers only a limited supply of local produce, meaning the environmental damage it causes in transportation is just as high as most other supermarkets. Even in summer months, only 30 percent of the produce in your average Whole Foods store is grown locally. On the upside, they’re clearly labeled, which can help you in your purchasing decisions.
  • Although Whole Foods doesn't carry products with trans fats or artificial coloring, everything else is fair game, including MSG and rBGH, so being a vigilant label reader is still a necessity. For a great resource on how to find hidden MSG, please see the website www.MSGMYTH.com for detailed listings.
  • The in-store prepared foods do list ingredients, but there's no nutritional information provided.

It remains to be seen whether Whole Foods’ CEO John Mackey holds true to his word to develop a new multi-tiered system for rating organic farms and meat producers this year, as he discussed it with Michael Pollan in February 2007. Mackey said he’d like to create more transparency in the food chain, which he believes could become the basis of a new national system.

Why and When to Buy Organic

Conventionally grown food is often tainted with a multitude of chemical residues, including chemical fertilizers, insecticides, and herbicides. These pesticides can cause a wide variety of health problems, including:

  • Neurotoxicity
  • Disruption of your endocrine system
  • Cancer
  • Immune system suppression
  • Male infertility and miscarriages in women

However, you can easily overspend on purchasing organic now that everyone is jumping on the organic bandwagon, so let me give you some tips on how to prioritize your spending.

Meats and Poultry -- Since animal products tend to bioaccumulate toxins, concentrating them to far higher concentrations than are typically present in vegetables, it would make sense to make sure all your meat choices are organic.

When choosing organic beef, you should also go the additional step and make certain the cows are grass-fed exclusively, especially the three months before they are slaughtered, as this is when they are typically given grains to fatten them up.

For chickens, it would be important to make sure they are cage-free, or free-range, chickens.

Fresh produce – When it comes to produce, buying local may be more important than buying organic since freshness is so very important. You’re better off buying fresh, vibrant, conventionally grown produce than wilted organic.

As a side note on this issue, I am currently in the process of examining some VERY interesting technology that can destroy all the pesticide residue on produce in less than a second. It is really amazing, relatively inexpensive and may become a virtual necessity for all of us. I hope to report on this by the end of the year.

That said, organic produce has been shown to have a much higher nutrient-content than conventional fresh produce, which should be a pretty good motivator to locate organic produce that has also been grown locally. On average, conventional produce has only 83 percent of the nutrients of organic produce.

Personal care products –  As reported in the article above, many personal care products contain ingredients listed on Whole Foods’ unacceptable food ingredients’ list. Remember: if it’s not safe to eat, it’s not safe to put on your skin either as it is absorbed directly into your blood stream.

An additional concern that was recently raised by the Organic Consumer’s Association is that a whopping 50 percent of “natural” and “organic” products were found to be contaminated with 1,4 Dioxane – a petrochemical carcinogen. The results of their testing of 100 “organic” personal care products are listed on their website and worth checking out to make sure you’re actually getting what you think you’re paying for.

The only way to ensure your personal care product is truly organic is to look for the USDA Organic seal, which certifies that it complies with organic standards and is free of petrochemicals.  

Essentially, although you may spend more money on organic food and personal care products, your payoff of good health should more than make up for it – and reduce your health care costs in the future.

It makes sense to me to invest a little bit more now so I can avoid paying LARGE hospital bills later on, but more importantly, I can avoid the disability and dysfunction from not being healthy. (If you don’t believe me on this one you simply must see the video of Michael J. Fox to show you what is possible if you consistently violate this principle.)

Where to Buy Organic and Locally-Grown Food

To assist you on your way to Taking Control of Your Health, here are some great resources to help you obtain wholesome food that supports not only you, but the environment as well. Combined with the tips on how to prioritize your spending, these resources can help you to put the very best food money can buy on your table.

Farmers’ Markets

  • Farmers' Markets -- www.ams.usda.gov/farmersmarkets
    A national listing of farmers' markets.
  • Local Harvest -- www.localharvest.org
    Find farmers' markets, family farms, and other sources of sustainably grown food in your area.
  • Eat Well Guide: Wholesome Food from Healthy Animals -- www.eatwellguide.org
    The Eat Well Guide is a free online directory of sustainably raised meat, poultry, dairy, and eggs from farms, stores, restaurants, inns, and hotels, and online outlets in the United States and Canada.
  • Chicago's Green City Market -- Chicago's only sustainable market with the highest quality locally farmed products. May through October. (Wednesdays and Saturdays, 7 a.m. to 1:30 p.m.)

Community Supported Agriculture programs (CSA’s)

  • Alternative Farming Systems Information Center, Community  Supported Agriculture (CSA) -- http://www.nal.usda.gov/afsic/csa/
  • Weston A. Price Foundation -- www.westonaprice.org
  • FoodRoutes -- www.foodroutes.org
    The FoodRoutes “Find Good Food” map can help you connect with local farmers to find the freshest, tastiest food possible. On their interactive map, you can find a listing for local farmers, CSA's, and markets near you.
  • Community Involved in Sustaining Agriculture (CISA) -- www.buylocalfood.com

Grass-Fed Beef Ranchers


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Community Comments ( 202 )
Comment on this Article
  
  
HealthCoachSandraG
[ Joined on 03/08 ] [ Posted on March 28, 2008 ]
51 Points        
   
 
Apprentice User
It's time for people to stop expecting corporations, manufactures, the FDA, the EPA, the USDA, etc etc etc   to look out for the consumers best interest.  Whole Foods Market is simply providing a place to purchase organic and whole foods, supplements and clean products.  I've never seen any where in the store that Whole Foods is in business to do all the filtering for you, and you can safely consume everything in the store.  A large corporation like this has to think of the bottom line first.  

The popularity of Whole Foods is certianly a message that people want to eat healthy and this message should be taken seriously by our regulating bodies.  However, as unfortunate as this may sound (since marketers are sneaky), it is up to the consumer to understand what they're buying and consuming.  Maybe some day this will change, but for now, we need to know how to read a label and know where our food is coming from (at least whole foods tells you the veg came form Argentina and you can vote with your dollar). 
 [ Reply ]
Mercola
  
4Hand Healthy
[ Joined on 06/07 ]  [ Posted on March 28, 2008]
6 Points        
   
Apprentice User
  Mercola
Amen!!
Mercola
  
geminga
[ Joined on 03/08 ]  [ Posted on March 30, 2008]
11 Points        
   
Novice User
  Mercola
I thought the FDA,EPA,USDA were paid from public dollars to protect public interest, so that we  would not have to wonder if there are harmful ingredients in the foods we consume. The fact is that certain chemicals in foods, dairy and meat have a consensus from those with no conflict of interest to be harmful to humans. In fact you are probably better off eating and buying food in a Eurpoean country than here in the states. Untill unbridled free wheeling of corporate behavior, unchecked by non accountable publicly funded agencies became corrupt the American food supply was among the safest in the world. I feel strongly that the public agencies we pay for need to divest of their corporate bedfellows and start their love affair with the American people. It is we not they that by law they must protect. About the only path to that end as far as I can determine is term limits of politicians.   
Mercola
  
Barbiec1953
[ Joined on 06/06 ]  [ Posted on April 1, 2008]
15 Points        
   
Novice User
  Mercola
I think that this one of  the sad results of a school system that encourages memorization of facts and teaches to the test and in the process does away with critical thinking.  We need to learn that life is like a chess game and we need to consider ten steps ahead.  If I do this or eat that the consequences may not show up for twenty years.
I met a diabetic coach who told me that most people don't realize that they have type II diabetes for ten years and that damage starts being done the moment you have it.  We need to read labels and start learning about our bodies. God gave us an amazingly intricate and
complicated body that is a universe in and of itself.  I know that we have a lot more to learn... it was only just recently that they discovered that the appendix does have a job, DUH !!!  Why would God put useless things in our body ?  Dr Oz on Oprah Winfrey has started to teach us about our organs and Discovey channel has a lot of good programs teaching us about muscles and organs.  So let's teach ourselves and
our children critical thinking and responsibility and not always depend on marketing and advertising which only lulls us sleep in many cases.
Mercola
  
Non-Big Pharma
[ Joined on 12/07 ]  [ Posted on April 17, 2008]
9 Points        
   
Novice User
  Mercola

Right, you are!  Folks, it's time you learn that the government allows certain levels of contaminants in your food, water, etc.  Don't believe it?  Check out the Code of Federal Regulations (CFR) Title 21, Part 130 (Food Standards: General).  Do a Google (or whatever search engine you like) search on "CFR or Code of Federal Regulations.  It is in your best interest to read and learn about the CFR as it applies to you (i.e. read between the lines!!).  In 21CFR there are 169 subparts.  Just skimming the subpart titles should be a little bit scary! As you read the CFR titles, you'll discover that the gov't allows some toxins and contaminants in food/water. Albeit small amounts, but things like PCBs, rat excrement, bugs and bug parts, heavy metals, etc.  In one of the subparts there is a table listing many, many contaminents and the levels that the FDA considers to be "safe".  How much inspection do you think occurs?  How many USDA and FDA agents do you think there are?  Farmers Markets are probably the best source for food especially if they make efforts to be "organic".  I forgot to mention, the FDA also allows for levels of pesticides that are "acceptable" in your food supply.

Mercola
  
brinogordon
[ Joined on 01/08 ]  [ Posted on April 17, 2008]
9 Points        
   
Novice User
  Mercola

I really don't understand the Whole Foods bashing. I shop there. I find lots of organic produce and staples (beans, rice) sold at discount under their store label. They aren't tricking me into buying anything I don't want. Read the labels.  They've got the same stuff as our crappy local health food stores, just unexpired dates and much, much superior selection. No one is forcing you to shop there.

Corporate organic is a nice resting point in between conventional and locally grown organic. Local is great, if you want a small slice of the populace to have access to organic food. Even with concessions in the organic standards for big producers, you're saving millions of pounds of pesticides from the food chain, and you're saving millions of pounds of synthetic fertilizer from the ecosystem.  

Dissing Whole Foods for using diesel trucks to ship around organic produce is silly. The infrastructure of the US is the result of years of government planning gone wrong.

Now, a response to the requisite public school bashing. We have lots and lots and lots of great public schools. Find one you like, rent a house there, send your kids. Then, when your kids get home, talk to them and teach them more stuff. The resources in a good, modern, public school are something that most kids should not be missing out on. There are severe problems with inner-city schools and some schools in poor districts, no doubt, but in those cases you're often asking a school to be a substitute parent, which will always fail.

Mercola
  
mrose
[ Joined on 09/06 ]  [ Posted on April 17, 2008]
6 Points        
   
Novice User
  Mercola

TupeloHoney:  calling someone a Jack Ass just because you disagree with them, only brings to attention your inability to articulate your disagreement in an intelligent manner.  You, at some level, are seeing something in Jonny, that you see in yourself.  

Mercola
  
C Ed Wright
[ Joined on 06/07 ]  [ Posted on April 17, 2008]
2 Points        
   
Savvy User
  Mercola

geminga, you need to buy, borrow, whatever, the book, "The Peter Principle" which explains a number of things about why things go the way that they do.

A few years ago I attended the early performance of a show by political & social commentator Mort Sahl, who said in his discourse that "...there doesn't seem to be much difference between the two major political parties in this country anymore..." refering to the nuts on the Left and neocons on the so-called Right.  So I visited him between shows in his dressing room.  After standard pleasantries I reminded him what he'd said and told him there's a big difference:  The Republicrats are GENERALLY faithful to their wives, and the Democlicans think that's abolutely hilarious."  (He thought it was very funny.)  The point I want to make here is what I forgot to tell him then:  "The other main difference is that the Republicrats generally come from business, to visit briefly in government, in order to improve business, while the Democlicans have no business in government whatsoever."  Whether or not you think that's funny, what the point is, is that Big Business has an annoying habit of hijacking governmental regulation, to the point where you could say that EPA stands for Economic Protection for Alcoa.  To put it another way, Socialism is where government invests in and controls Business, and its inverse Capitalism is where Business invests in and controls government.  Like the man said, "Power corrupts, and absolute power corrupts absolutely."

As for term limits, they are utterly ineffective because they send no message, carry no force, and simply become part of the background scheme of things.  There is a movement starting called VAIP:  Vote Against Incumbent Politicians.  The idea is, every election, if things haven't been markedly corrected since last election, "throw ALL the bums out."  VAIP 'em.  Sure a few good ones will go out too, but they were completely ineffective anyway, so what good were they really?

Mercola
  
NieeMA
[ Joined on 06/06 ]  [ Posted on April 17, 2008]
5 Points        
   
Apprentice User
  Mercola

I agree with most of the comments from the dumbing down of the masses, to the understanding of the need to be more involved in our own lives in general.

I think that having all of that information, we need to do a big campaign regarding local foods and the value of it!

If you get the local farmers to grow the food and support that decision, things will turn around for many industries.

I lived in St. Paul MN where there were coops and two Whole Foods within driving distance..( that was back in 2002 when the price of gas was not as high!!!)

I now live in South Dakota and I shop with local farmers.  I can tell them what I want and how much and they grow it for us. We have also turned our big yard into a cornucopia of different types of fruits and veggies.

It is really not hard work once you get an agreement with the rabbits.

We get raw milk locally and my husband makes fresh yogurt weekly.

Now I know that is not what all of you will do...some live in apartments and such but I am sure we all know someone that has the room and we can share the time to work, just like community gardens.  There are other ways like gardening out of pots...use your imagination.

When I realised organic food sometimes  is put in a warehouse and is gassed to stop the bugs and rodents from getting to the food until it gets to the store.   They also gas to reduce spoilage.  I went crazy, all of that work getting good food to have it messed up!

I buy locally all veggies and our meat too.

We have a butcher that gets his meat from places he knows has great quality.  He makes things using-natural spices to get the taste right.  He uses no MSG or anything that is harmful.

If we band together as a group of people that: gets good food, has no need for the Dr., will settle for nothing less we can change things from the inside out.  

Let the children experence real food out of the ground, not off the shelf.  If you think the farmes are far away, just drive and not use the freeway, they are there!

Mercola
  
skysi
[ Joined on 11/07 ]  [ Posted on April 17, 2008]
1 Points        
   
Novice User
  Mercola

All the troubles in this country, including the one we are discussing stems from the mixed economy and government regulating business, ridiculous anti-trust laws and absence of political philosophy that would value personal liberties and freedom of enterprise above all. We need a true  laissez-fare  economy!

Mercola
  
Mom2BandC
[ Joined on 07/07 ]  [ Posted on April 17, 2008]
2 Points        
   
Novice User
  Mercola

The FDA, EPA and USDA are indeed paid for with public dollars, But unfortunately they do not act on behalf of the public interest per se, instead they're accountable to whom ever is in power.

As for Whole Foods or any store, we need to be proactive - read labels and choose foods, supplements, personal care, cleaning products, etc. that don't have ingredients that may be harmful.  Bottom line, it's up to us.

Mercola
  
Wilde1
[ Joined on 10/07 ]  [ Posted on April 17, 2008]
5 Points        
   
Novice User
  Mercola

I agree that checking labels is important but as we know, some of the worst foods are those sold as no or low fat, sugar, cholesterol, trans-fats, etc. The other problem is the deception used by the manufacturers and sanctioned by government. MSG goes by a dozen different names. Numerous products in health food stores contain genetically modified ingredients such as soy and canola -- but does the label state that?

Check a package of Yves tofu dogs or any of their other so-called 'nutritious' meat alternatives. The label states they are cholesterol free, high in protein, low in fat, blah, blah, blah. But no where does it indicate if the soy protein or the canola are certified organic. (as is the case with the Sol tofu product line). When I questioned an Yves customer service rep about the absence of such labeling --which would give some assurance the product was wholesome, she stated "the ingredients are organic but there's only so much room on a package so not every descriptive can be included". She also assured me the company's marketing department would look into it. I assured her I wouldn't touch their product with a 10 foot pole.

Anyone familiar with Amy's? They used to be a trusted source for quality vegetarian 100% organic ingredients. If you look closely at the packaging on the front of their boxes now, you'll see in small print the fact that the contents range from between 65 and 90% organic -- mainly due to the dairy and other key ingredients being replaced with conventional sources.

What about the recent revelation that some organic products contain known cancer-causing elements or that cloned meat is going to be marketed to unsuspecting consumers? I guess there's just no room on the package to state so.

"You're all liars and you've been telling me lies,

Yeah you're liars and I caught you with your finger in the pie".

"Liars" - Canadian singer/songwriter Ian Thomas.