Why You Should be Worried if Your Kids' Cereal is Widely Known
May 17 2008
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Breakfast cereals marketed the most aggressively to kids have the worst nutritional quality, according to a new analysis of 161 brands.
Children's cereals were classified as those that had a character on the box, toys or games inside, or the company's Web site listed the brand as a children's cereal.
Kids’ cereals had more sugar, sodium, carbohydrate and calories per gram than non-children's cereals, and less protein and fiber. Sugar accounted for more than one-third of the weight of children's cereals, on average, compared to less than one-quarter of the adult cereals.