SEARCH:
Sign in | Join | Help
search Mercola.com
 
FREE Subscription 
The World’s Most Popular Natural Health Newsletter
Want to Keep Your Wallet? Carry a Baby Picture
Posted by: Dr. Mercola
July 28 2009 | 13,271 views

wallet, moralityWhat do people do when they find a wallet on the street? Leave it? Take it to a police station? Post it back to the owner? Keep it, even?

The answer, scientists have found, depends rather more on evolution than morality.

Hundreds of wallets were planted on the streets of Edinburgh by psychologists last year. One of four photographs was inserted behind a clear plastic window in each of the wallets, showing either a smiling baby, a cute puppy, a happy family or a contented elderly couple. Some wallets had no image and some had charity papers inside.

When faced with the photograph of the baby people were far more likely to send the wallet back, the study found. The baby photograph wallets had the highest return rate, with 88 percent being sent back. Next came the puppy, the family and the elderly couple, with 53, 48 and 28 percent respectively. At 20 and 15 percent, the charity card and control wallets had the lowest return rates.

Scientists argue that it would be difficult to genetically code for feeling empathy exclusively towards your own child, and much easier to code for feeling empathy towards all children.


Sources:

Related Links:




 
 
 
© Copyright 2009 Dr. Joseph Mercola. All Rights Reserved. If you want to use this article on your site please click here. This content may be copied in full, with copyright, contact, creation and information intact, without specific permission, when used only in a not-for-profit format. If any other use is desired, permission in writing from Dr. Mercola is required.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using this product.