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Burger with a Side of Toys: How Is Fast Food Being Marketed to Children?

Fast Food

Story at-a-glance -

  • An analysis of fast-food television ads directed at children showed they put far more emphasis on toys, movies and giveaways than adult ads
  • Research shows that food industry self-regulation and pledges to reduce food marketing of unhealthy products to kids have failed to protect children
  • A junk-food diet can set the stage for asthma, eczema, and a variety of allergies, inflammatory conditions, lowered IQ, heart disease, diabetes, autoimmune diseases and more
  • The best time to shape your kids' eating habits is while they're still young; be a positive role model by offering your child regular access to whole, unprocessed foods instead of junk food

By Dr. Mercola

Many of you reading this probably remember ‘Joe Camel,’ an animated yet dapper cigarette mascot that appealed to children and adults alike. This was no coincidence, as cigarette makers, under pressure and regulatory red tape to stop marketing to kids, had to employ other, more subtle measures to get kids hooked.


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