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Electronic Cigarette Maker Juul Gets Raided

Analysis by Dr. Joseph Mercola

smoking e-cigarettes

Story at-a-glance -

  • In a surprise inspection of Juul corporate headquarters, the FDA seized thousands of documents as part of their “ongoing efforts to prevent youth use of tobacco products, particularly e-cigarettes”
  • While claiming they don’t market to teens, Juul’s sleek, high-tech design, high nicotine delivery system and marketing strategies triggered an FDA investigation
  • Early nicotine use during adolescence increases the risk of addictive behavior for the rest of the teen’s life, and raises the risk for smoking combustible tobacco
  • Juul filed complaints in the U.S. and Europe regarding the sale of “copycat products” they perceive are cutting into their market share, which is currently over 50 percent of the total e-cigarette market

Electronic cigarettes go by several different names. While the most common name has been e-cigarettes, the brand name Juul not only has taken over the market, but also has become a commonly used verb. E-cigarettes or vaping devices heat a liquid solution to a temperature high enough it produces vapor.

The liquid typically contains nicotine and a variety of different flavors. Although some of the flavors have been approved by the U.S. Food and Drug Administration (FDA) for oral consumption, they have not been for inhalation. The lack of approval is based on a lack of research into the safety of the compounds once they reach your lung tissue.

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