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Outgoing Commissioner Unloads About Marlboro Vaping Lies

Analysis by Dr. Joseph Mercola Fact Checked

marlboro vaping lies

Story at-a-glance -

  • FDA Commissioner Scott Gottlieb continues to speak out against the tobacco industry as he prepares to resign his post; in a recent meeting at the Brookings Institute he said Altria promised to remove flavored e-cigarette (e-cig) pods immediately before investing in Juul
  • Although Altria pulled pods off the shelves for some of their smaller e-cig brands, they quickly invested in Juul, the leading e-cig manufacturer, to take advantage of their market value and lend their asset distribution channels, a historically predictable move
  • After losing a landmark court case in 2006, the tobacco industry fought another 11 years to avoid making public admissions of the lies and deceit they used to trick consumers into becoming addicted to their product
  • One of the largest studies conducted on the effects of vaping finds users are at a significantly higher risk of depression, anxiety, stroke and heart attack; San Francisco proposes to ban all e-cigarettes from city limits instead of waiting on FDA regulations

The Marlboro brand owns nearly 40 percent of the cigarette market share. Marlboro is owned by Philip Morris, which in turn is owned by Altria. Altria also owns U.S. Smokeless Tobacco, makers of Copenhagen and Skoal chewing tobacco. In December 2018, Altria announced a $12.8 billion investment in Juul Laboratories, in exchange for 35 percent ownership in the company.

The acquisition also promised Juul services to accelerate the mission of the e-cigarette (e-cigs) company. With a declared mission to change "the lives of the world's 1 billion adult smokers by eliminating cigarettes" and develop Juul to be "a satisfying alternative to cigarettes," it may come as no surprise the company has garnered the vast majority of the e-cigarette market.


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