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Coca-Cola Launches Obesity Subscription Service

Analysis by Dr. Joseph Mercola Fact Checked

coca cola obesity subscription service

Story at-a-glance -

  • Coca-Cola Co. has just launched its Insiders Club, a subscription service that delivers new drinks to subscribers' doors before the products reach the stores
  • Coke vowed it would stop advertising directly to children but continues to do so, including in ads directed at their mothers; its aggressive marketing is widely seen as contributing to obesity, especially in children
  • Obesity puts children at risk for asthma, diabetes, heart disease, high blood pressure, liver disease and more
  • Coke is able to suppress research it funds at universities if it does not like the conclusions
  • Through high-level lobbying, Coke has portrayed obesity as caused by lack of exercise instead of sugary drinks

I have been writing for a long time about Coca-Cola Co.'s unethical marketing of its obesity-producing products, especially to children. For example, though Coca-Cola vowed to stop advertising directly to audiences that were composed of more than 35% children in the 200 countries and territories in which it operates, its promises were found to be false.

While it said it would stop advertising on children's TV, Coke still advertises on family-oriented TV, at amusement and theme parks and in other child-rich venues, reported the Center for Science in the Public Interest. Coca-Cola also said it would cease using characters who strongly appeal to children under 12, yet it still uses its holiday polar bears to sell its products — even as I write this.

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