America's Love for Junk Food Continues Unabated
June 04, 2005
health experts and nutritionists were under the impression that
a vast majority of Americans seem to be appreciating all the healthy
food choices available today ... they may have another thing
According to a vice president with NPD Group (a company that keeps
track of consumer eating habits), Americans have always had the
means to eat healthier, they just lack the will.
Isn't That the Truth ...
More than 47 percent of the money Americans spend on food in 2005 -- an
astounding $476 billion, according to the National Restaurant Association,
will be wasted away at restaurants. And an NPD Group report exposed
the proof in the bills:
Hamburgers were the most popular menu item ordered by men at
restaurants last year; French fries came in second.
For women, French fries ranked first, followed by burgers.
Pizza ranked third for both genders.
Clearly, even in a society where people are aware of the need for
healthy habits, most consumers still appear to have one major goal
when they eat out: indulgence, or overindulgence that is.
And the fast-food joints can't complain either:
Burger King's breakfast sales jumped 20 percent thanks
to its introduction of the Enormous Omelet Sandwich -- despite
its 730 calories and 47 grams of fat.
The new triple-cheese Cheese Stuffed Crust Pizza at Pizza Hut
was such a success that it took in 20 percent of the chain's
business within four days of its debut.
KFC is testing plans to bring back the Kentucky Fried Chicken
name (a.k.a. fried foods), along with new menu items linked
to its Southern roots.
Thus, the seemingly bottom line: When most Americans vote with
their forks, the desire for tasty food continues to defeat concerns
about health and nutrition.
Today May 13, 2005