One Grocer Takes Truth in Food Labeling to a Higher Level
November 23 2006
|
2,743
views
Hannaford Brothers, a New England grocery chain, has developed a system called Guiding Stars that rates the nutritional value of the food and drinks at its stores.
Items can receive a rating from zero to three stars. Of the 27,000 products rated, 77 percent received no stars, including most processed foods -- even those advertised as being healthy.
V8 vegetable juice, Campbell's Healthy Request Tomato soup, and most Lean Cuisine and Healthy Choice frozen dinners received zero stars because of their sodium content. Nearly all yogurt with fruit was judged to have too much sugar.
Most fruits and vegetables earned three stars, as did salmon and Post Grape-Nuts cereal. Most of Hannaford's own store-branded products did not get stars.
Hannaford's system is more strict than the guidelines used by the FDA, which sets the standards food manufacturers must use when they say a product is, for example, low in fat or high in fiber. Hannaford says it is just trying to offer guidance to those shoppers who want it.
Advocates for the Guiding Stars system say the ratings illustrate how nutrition claims on packages can mislead consumers even if they are technically true; many packages claim the benefits of a few attributes, such as high fiber, while ignoring negatives such as high sugar.