Beyond Ridiculous -- Coke Plus with Vitamins!
December 26, 2006
A report in Beverage Digest states that Coca-Cola plans to launch a new version of Diet Coke in 2007, Diet Coke Plus. Diet Coke Plus would be fortified with vitamins and minerals, making it the first nutrient-enhanced carbonated soda offered by a major brand.
The Coca-Cola company neither confirmed nor denied the report. In the first nine months of 2006, diet Coke's volume in stores excluding Wal-Mart dropped 3 percent, in spite of increased ad spending.
The report also stated that Pepsi plans on introducing a new line of enhanced carbonated drinks called "Tava."