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JUUL E-Cigs Going Up in Smoke

Analysis by Dr. Joseph Mercola Fact Checked

juul valuation drops

Story at-a-glance -

  • Just over five years ago I began warning readers of the dangerous effects of vaping; in response to the overwhelming evidence of this practice damaging lungs and health, JUUL has pulled advertising and promises they won't fight legislation to ban the sale of flavored pods or restrict advertising to teens
  • CEO Kevin Burns, who was originally installed to streamline manufacturing, stepped down. K.C. Crosthwaite, from Altria, and who has a long history of successfully navigating the regulatory landscape and keeping a proven addictive killer on the market, replaced him
  • During Congressional hearings, Ned Sharpless, acting FDA commissioner, conceded that the FDA should have acted sooner. He added the planned ban of flavored e-cig products could change if companies meet Federal approval. However, Mitch Zeller, director for the FDA's Center for Tobacco Products, stated authorization of a product should not be construed to mean it is safe
  • Zeller's comments were made concerning the recent approval of the IQOS system where tobacco is heated, not burned. The device produces a nicotine vapor; research indicates it may contain more of some toxins than cigarettes. I believe the secret to quitting is to get healthy first, by making good choices regarding exercise, nutrition and stress reduction

Just over five years ago I began warning of the dangerous effects of vaping on human health. In response to the current overwhelming evidence this practice is damaging children and adults, CBS, WarnerMedia and Viacom dropped all advertising for vaping.

They named the growing number of teenagers using products designed for adults and the rising number suffering lung damage linked to vaping as the reason for pulling the ads. JUUL has now suspended their advertising in the U.S. for digital, print and broadcast media, which had topped $104 million in the first half of 2019.

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