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Wm. Wrigley Jr. Co. has begun rolling out a new antacid
gum, the first product launch by its new health
care unit, as the world's largest chewing gum company looks
for new ways to spur growth.
Facing a US gum market that is relatively flat, as
well as increasing competition, Wrigley
is counting on new products to help drive growth. The company
is also considering raising prices
in the United States.
One of the new items, Surpass antacid gum, recently
went on sale. The company plans to begin advertising the gum after an
official consumer kickoff event in April, using the slogan ''chew through
heartburn.''
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