You may not think twice about heading to the supermarket for your weekly grocery-shopping trip, but that doesn’t mean no one else has. Market researchers go to great lengths to make sure you buy more food, and of the most expensive varieties, every time you enter the store.
Knowing the tricks they use can help you to make healthier choices and get more for your money. Some cases in point:
- “Use-by” dates are suggestions: Often, food is still good beyond the “best if used by” date.
- Foods aimed at kids are placed at their level: Ever wonder how your 3-year-old got that package of cookies into the cart? They’re placed on low shelves for that specific reason.
- Convenience will cost you: Meat, fruit and veggies that comes already cut and ready-to-use are convenient, but they can cost you up to twice as much as the uncut versions.
- Beware of end-aisle displays: Food companies pay to have their products placed there, because consumers are 30 percent more likely to buy items that are easily seen.
- You have to reach for healthier foods: Popular junk foods are usually placed right at eye level, meaning you usually have to reach up or down to get to healthier items.
MSN Health & Fitness July 1, 2007