Beware of More Deceptive Splenda Propaganda
April 02, 2005
Nutritionals, a division of Johnson & Johnson and makers of the
no-calorie artificial sweetener Splenda, are astute marketers for
they have now joined forces with The American Academy of Family Physicians
(AAFP) to support an AAFP fitness project: Americans in Motion (AIM).
AIM is a 10-year endeavor designed to improve the lives of individuals,
families and communities. The initiative was created in response
to the growing obesity epidemic in the United States and specifically
focuses on physical activity, nutrition and emotional well being.
According to a member of the AAFP, AIM is a great opportunity to
help eliminate the health problems associated with a deficiency
in fitness such as:
- Heart disease
McNeil Weasels Their Way Into the "Health
Support for AIM is made feasible due to an education grant given
by McNeil Nutritionals. The grant will fund the development and
distribution of a tool kit designed to help family physicians improve
the health of their patients.
The kit not only holds valuable resources to help health care professionals
interact with patients, but also take-home materials for patients
to incorporate healthy eating and exercise habits into their daily
lives. Materials include:
A patient education guide that includes tips on healthy eating
and active living called "1-2-3 Sensible Steps to Help
You Manage Your Weight"
A food and activity tracker for patients to record their daily
food intake and physical activities
Health guides, which include advice to help patients remain
motivated through their weight management journey
Fitness prescription pads for physicians to prescribe fitness-related
activities to their patients
March 15, 2005